Career Prospects

The Digital communication manager can find employment in companies, public institutions, and different types of social and economic organizations. 

This profession figure has important relational skills and he should be able to deal with specialist languages in different areas of specialization which are involved in digital production. This professional figure must also be able to: 

• define the communication objectives of the organization or the client  
• coordinate the organization and the design of contents and systems   
• set up systems of organization within the process of digital production  
• critically evaluate the impact of communication strategies and make sure they are ethically responsible  
• take part in defining monitoring models for the results achieved by communication initiatives related to the objectives set.

The Digital Communication Manager should have the following competences:

• specialized linguistic skills in the specialist areas of the digital communication world and the professionals who work in these fields (for example the technical language of the ICT or the language used in Digital Marketing). He should be able to act as an interface in a complex work group 
• to organize and manage the work-flow, in the production of communication platforms and content in the digital field  
• to cooperate in the organization and management of planning tools in digital communication campaigns, helping to define objectives, integrated work methods, and judging the feasibility of strategies and evaluating the results  
• evaluating the ethical and political repercussions in terms of institutional brand   rather than CSR for the organization where the Digital Communication Manager is working  
• in the legal field to provide an informed contribution to the activities of the work group he is working in, regarding the regulations and the necessary legal requirements to support the implementation of projects in different fields of digital communication 
• in social and applied economic research, to guide the decision-making process of the objectives of the communication process in the best possible way (identifying the different audiences, the channels and the necessary communicative logics)

Graduates of this degree course can be employed in different organizations with the roles of joining and coordinating the production of digital communication.  

In particular, they can be employed in:

• different departments of multinational companies: Communication, Marketing, HR, internal Organization, and communication  
• Communication, public relations, and marketing agencies 
• roles of professional consultancy for small to mid-sized companies  
• in different sectors of the Public Administration with roles in coordinating and combining processes which provide digital contents 
•  Third sector and non-profit organizations with the role of supervising the digital communication 
• Associations and institutional bodies representing the social and political partners 
• The press. On editorial boards for the production of digital contents.